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Dreamforce 2017: All You Need To Know

The year is 2003. 1000 people all cram into the Westin St Francis Hotel in San Francisco for the first ever Salesforce Developer Conference, known today as Dreamforce.

CEO Marc Benioff announced, “It is the goal of to foster open communication between our customers, developers and partners, to spark the imagination, creativity, innovation and collaboration of the community and the software-as-service community as a whole.”


Jump forward 15 years to 2017. The original 1000 people have turned into over 170,000, from 83 countries with a further 15 million people watching online. This event adds a 5th of the population again descending on San Francisco’s Moscone Center for a week of speeches, networking events and star-studded performances from the likes of Bruno Mars, U2 and Stevie Wonder.

Starting out as a series of hands-on training sessions with Salesforce experts with scattered product reviews, Dreamforce was created by Salesforce as a platform to showcase the innovation and evolution of their technology. This year’s Dreamforce is set to be the biggest ever, with speeches from the like of Michelle Obama and Ashton Kutcher, as well as over 2700 other keynotes and sessions taking place.

As with the inaugural Dreamforce, attendees can also expect hands-on training with leading experts and the opportunity to boost their careers with certifications throughout the week. Coupled with the technology sessions are some spectacular performances from the world’s best musicians, actors and A-list celebrities. Previous performers have included U2, Green Day, Stevie Wonder and Bruno Mars. This year’s headline acts are Alicia Keys and Lenny Kravitz.

Despite this rapid growth and the sheer size of the conference, Dreamforce has never forgotten its roots or its aim from the inception; Dreamforce is still a place of innovation, where direct communication between user and developer is central.

So, if you’re one of the 170,000 attending Dreamforce this year, remember the humble beginnings of the conference, and enjoy the wonderful world of innovation and creativity.

Dreamforce in Numbers

  • 52: The number of sessions and keynotes at the first Dreamforce event in 2003
  • 2700: The number of sessions and keynotes scheduled for this year
  • 1300: The number of people that attended the first Dreamforce
  • 170,000: The number of people expected to attend Dreamforce this year
  • 83: The estimated number of countries that attendees hail from
  • 700,000: The square footage of the experience space at the Moscone Center, Dreamforce's venue
  • 818,300: The total number of registered attendees over the history of the conference
  • 837,442: The population of San Francisco as of 2013, per the US Census Bureau
  • 15 million: The number of people expected to stream the conference online this year

CLICK HERE to visit the Dreamforce official site.

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