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Digital Growth Lead - Digital acquisition

  • Location: Central London / City
  • Salary: £350 - £375 per day
  • Job type: Contract
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Job Description

Digital Growth Lead - Digital acquisition

Oscar Technology have been appointed to help a high-profile consumer & commercial products business appoint a Digital Growth Lead into a brand-new position. The Digital Growth Lead will be tasked with implementing a digital marketing strategy that will ultimately lead to a significant uptake in new registrations & subscriptions across the EMEA region, for a new cross-platform digital product that they have recently released.

The product has been released to market and is available across desktop & app stores, with the team effectively working as a start-up inside of a global business. The Digital Growth Lead joins the team early in the story and will be working closely with the Head of Growth to turn a marketing strategy into workable growth plans, oversee planning and then the implementation of that strategy before continually optimising the use of existing & new paid media channels.

This is a brand new position within the business so our client are looking for candidates that demonstrate experience of driving digital acquisitions growth through digital channels for a digital product, ideally from the beginning of a digital product launch.

Required experience

  • A track-record in setting up and driving a growth strategy that led to successfully scaling a digital product (app/desktop) in the consumer space.
  • Extensive experience in the planning and buying of a variety of paid for channels such as social media, SEM, display advertising and other paid channels
  • Resourcefulness in finding new paid channels that can reach target customers.
  • Inquisitive and analytical mindset, able to go through large set of data to spot and ruthlessly prioritise what works.
  • Ability to write clear, concise reports for a broad audience, that highlights key learnings and actions amid all the data.
  • An iterative approach to ad messages, constantly refining based on data.
  • An entrepreneurial, can-do approach and the ability to hit the ground running.
  • Both Marking Agency and client-side experience would be preferable.
  • Previous experience of setting & managing budgets

Oscar Technology Limited is acting as an Employment Business in relation to this vacancy.

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