Marketing Brand and Growth Lead

Marketing Brand and Growth Lead - Healthcare and Tech Business - Blackburn

A fantastic software company in Blackburn are on the hunt for a Marketing Manager to kick-start their entire Marketing department! This is a once in a lifetime opportunity for you to implement a full Marketing strategy for a fantastic business and innovative healthcare product

The role:

This company have supported the care sector for 20 years with their clients ranging from large to small healthcare businesses within the UK. They ultimately aim to allow their providers to deliver safer, more transparent care.

  • Working closely with management team to build and implement a targeted marketing strategy for the business, with an approach that is dedicated to acquiring and growing customers whilst creating national brand
  • Analysing the types of new customer that the company wants to bring on-board and how to attract
  • Identifying ways for the company to better serve and inform existing customers of company

  • Managing the marketing budget and ensuring the budget spend is delivering a return on investment for the
  • Writing and delivering all content across a wide variety of mediums including product marketing, content marketing, marketing/sales collateral, in-product promotion, and paid-advertising.
  • Oversee the day-to-day content management of the company website, social media and all written PR
  • Overseeing marketing
  • Optimising and tracking effectiveness of said marketing campaigns and report on performance with data and insights to the management
  • Researching and analysing market trends and
  • Overseeing the company's attendance at events, such as exhibitions and customer

focus groups.

  • Clearly and confidently presenting your own ideas to the management
  • Working to ensure high quality, consistent creative both internally and
  • Actively contributing to design critiques, whilst being open to both giving and receiving peer

We would love to hear from you if you:

  • Have 3+ years of experience in software/SaaS marketing, ideally in the Healthcare Sector.
  • Relevant experience in leading and developing brands either with an agency or in- house.
  • Quickly learn and thoroughly understand the ethos of the company and the Healthcare industry we
  • Track record of collaborating across marketing, growth, sales and customer success to uncover problems, develop unique solutions to these problems and deliver exceptional content to our
  • Experience in defining and evolving a company/product brand to ensure that our creative output is consistent and of the highest
  • You have excellent communication skills - both verbally and written - with exceptional design
  • Expertise in Google Adwords, Analytics, SEO,
  • You're capable of handling multiple projects with tight deadlines, working both independently and as part of a
  • You have an extensive portfolio of work demonstrating your digital marketing
  • Have a proven track record of creating, executing, and optimising digital campaigns that drove strong demand for a product and contributed to significant business
  • Have strong attention to detail, project management, and time management
  • Enjoy working in a fast-paced, dynamic environment that is results-driven.
  • Are highly independent and self-motivated with a hunger to learn and

Apply now with your latest CV!

Marketing Brand and Growth Lead - Healthcare and Tech Business - Blackburn

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