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What We Know About the iPhone X

This week Apple announced the new iPhone X, but now it is met with the challenge of convincing current owners to buy the new product.

After unveiling the latest member of the iPhone family at the Apple event, the company has met some problems with experts questioning whether the new smartphone is a compelling enough proposition to make current users upgrade.

iPhone X

The iPhone X was just one of the line of new products unveiled by Apple at the annual Worldwide Developers Conference (WWDC) in California.

Some of the features of the iPhone X include a near bezel-free screen and a 5.8-inch super retine display, which covers the whole front of the phone. Another notable change is the lack of a home button, with cut-outs only occupying the top space of the phone for the camera, speaker, microphone and other sensors. The display is an OLED panel; the first iPhone to feature a display of this kind.

This change from a LCD to an OLED panel has set a precedent for future models. Vice President of Americas at analyst CCS insight, Geoff Blaber said:

"An OLED display and the new design is likely to be standard on future iPhone models, but Apple must first tackle the challenge of obtaining sufficient supply.

"The iPhone X is a long-term investment by Apple that sets a template for the next generation of iPhone hardware. We expect OLED displays and the new design to become standard iPhone features for years to come. A staggered introduction of OLED technology and the new design enables Apple to steadily ramp up scale in its supply chain and maximise profits."

Another feature of the iPhone X is Apple's new Face ID technology which allows users to unlock their phones and even authorise Apple Pay purchases.

Face ID works by being able to map the user's face to create a full 3D image required for verification. This, Apple claims, will also stop hackers from being able to use a picture of the owner for ID verification. Face ID has in built machine learning so that, even as the face develops, it will still be able to recognise the face of the user.

The iPhone X also has a few 'fan favourite' aspects including a glass front and back panel that has splash, water and dust resistance, along with support for wireless charging.

Prices for the X start from £999 for the 64GB model, and £1149 for the 256GB model.

"The relatively high prices of the iPhone X are a necessary and important mechanism to control demand in the near term," added Geoff Blaber.

iPhone 8

Alongside the X, the iPhone 8 and 8 plus made their debut. These devices have similar specs to the X, with a A11 Bionic processor, wireless charging, 12mp back cameras with the glass front and back. However, the Face ID feature is not included.

Prices for these models start lower than the X, £699 and £799 respectively, but Richard Holway, chairman of research firm TechMarket view said:

"The real issue for Apple is whether both the new iPhone 8, which is just a small evolution, or the iPhone X, which is just a slightly bigger evolution, will make the many iPhone 6 users decide to upgrade. I - like many others - have already kept my iPhone for three years - longer than I normally do."

Apple Watch Series 3

The Apple Watch Series 3 was introduced at the conference. Design wise not much has change. The biggest difference to the previous generation however is the inclusion of cellular connection, meaning that users no longer need their phone with them to receive and send text messages and make phone calls.

Like on the iOS devices, Siri now speaks on the Series 3 and due to the integration with Apple Music, users can stream their music without an iPhone.

Prices for the cellular version of the watch begin at £399.

Apple TV 4K

The final product announcement at the conference was the Apple TV 4K. This latest model offers a higher resolution and High Dynamic Range for more vibrant colours.

It can support live-streaming as well as offering on demand services like Netflix, BBC iPlayer and ITunes.

The iPhone 8, 8 Plus, Apple Watch Series 3 and Apple TV 4K are all available for pre-order on September 15, with general release on September 22.

Apple fans will have to wait until November 3 for the release of the iPhone X.

Source: Computer Weekly


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